Friday, December 12, 2008

Friday's Answer: Web Site Apathy

“How to get more participation? We have over 100 families on
our yahoo loop and yet only about 10 show up to different things. We are averaging 2-3 families per event.”
Three things come to our mind here.

#1 As a yahoo group, do the members clearly know what the vision or purpose of the group is? Whether your group is primarily for online support through emails or primarily a connection for real-world activities, it needs to be stated clearly somewhere on your front page.

The key word here is “primarily.” If the members joined for the purpose of getting online ideas and support, then don’t stress about trying to get them together for activities. Maybe they aren’t coming to activities because it simply doesn’t fit their need or reason for joining your group. Assess your group’s needs and clearly communicate the group’s vision to those who are signing on with you.

#2 Take a poll of your members. Find out what your members want and how often they want it. Get as much feedback as you can through email, personal phone calls or face-to-face contact. Multiple choice polls make it much easier for them to zip back an answer to you and make it much easier for you to assess the needs of your group.

#3 If your members still need to be inspired to action, consider having a cool giveaway every once in awhile to offer them some incentive. For example, the first 25 to respond to such and such will have their names entered into a drawing for two passes to the museum. Make the giveaway something affordable, and have fun being creative with your reward if your budget isn’t very big.

Hope this helps!
Denise & Kristen

1 comment:

Stacy and David said...

These are great ideas, ladies. We also use two, free, online tools to engage members. The first, is a telephone notification system that calls members to communicate important information. It is very easy and gives communication a personal touch. The second service is We can make attractive invitations with all sorts of RSVP options including automatic reminders. We have to stay on top of friendly ways to spur folks to take action.